A brand is the idea or image of a specific product or service that consumers will connect with, by identifying the name, logo, slogan, or design of your company’s idea or image. Your brand should allow your target audience to see you as the sole provider of the solution for their needs.
A symbol or other design adopted by your organization to identify its products. Your logo is what your brand identity is built on. Your logo should be memorable, when people use your company they should remember you and their experience when they see your logo again.
Having a consistent colour palette across your brand identity will work to instill your brand in the consumers mind. Choose colours that work well together and reflect the personality and attitude of your brand.
Each font has its own personality and gives a certain impression. When choosing fonts ensure that they complement your brand identity. Keeping fonts consistent, along with other brand elements creates a visual indicator of your business.
Having a variety of imagery within your brand gives you more versatility to get creative when creating advertising. Good imagery to have are: icons, photographs and patterns.
Social Media provides many great platforms and opportunities to reinforce your brand. Keeping consistent with your branding you can ensure that your posts and messages are portraying the quality of your service. Your posts should tie in with the experience customers will have while using your company.
You want your message to be clear and concise. Your branding and visual elements should work together to create an effective reflection of your business.
It’s a long standing concept that purchasing is more of an emotional decision than a practical one. Engaging the right emotions in your consumers make them feel like they know your brand and that your business can be trusted.
Your brand is firmly attached to every aspect of your outward identity. Everything that may influence the consumer’s impression of your business is part of your branding. It is important that your brand remain easily recognizable and consistent.
Giving consumers a dependable experience in all forms of your communication is as important as creating and putting out dependable products.
“Brand standards” can be a manual, style guide, or a set of standards for the design of documents, signage, and any other form of other brand identifier.
Brand standards are used to establish and maintain total uniformity and seamless consistency in all applications. Treat the identity elements with the care and respect they deserve as an expression of the quality, pride, and excellence that the business strives for without diluting the brand.