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Are you creating a consistent brand experience for your business?
A successful brand communicates what your core product or service is.

What is a brand? What should a brand do?

A brand is the idea or image of a specific product or service that consumers will connect with, by identifying the name, logo, slogan, or design of your company’s idea or image. Your brand should allow your target audience to see you as the sole provider of the solution for their needs.

Brand Objectives:

  • clearly delivers your message
  • confirms your credibility
  • connects emotionally with your target audience
  • motivates the buyer to buy
  • create user loyalty

What elements create a brand?

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Logo

A symbol or other design adopted by your organization to identify its products. Your logo is what your brand identity is built on. Your logo should be memorable, when people use your company they should remember you and their experience when they see your logo again.

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Colour Palette

Having a consistent colour palette across your brand identity will work to instill your brand in the consumers mind. Choose colours that work well together and reflect the personality and attitude of your brand.

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Fonts & Typography

Each font has its own personality and gives a certain impression. When choosing fonts ensure that they complement your brand identity. Keeping fonts consistent, along with other brand elements creates a visual indicator of your business.

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Imagery

Having a variety of imagery within your brand gives you more versatility to get creative when creating advertising. Good imagery to have are: icons, photographs and patterns.

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Social Media

Social Media provides many great platforms and opportunities to reinforce your brand. Keeping consistent with your branding you can ensure that your posts and messages are portraying the quality of your service. Your posts should tie in with the experience customers will have while using your company.

Consistency is key.

You want your message to be clear and concise. Your branding and visual elements should work together to create an effective reflection of your business.

Why is consistency so important?

  • it takes you to the next level in marketing
  • it solidifies your message
  • consistency makes your brand feel more dependable
  • develops confidence in your business
  • consumers trust brands they recognize

It’s a long standing concept that purchasing is more of an emotional decision than a practical one. Engaging the right emotions in your consumers make them feel like they know your brand and that your business can be trusted.

Your brand is firmly attached to every aspect of your outward identity. Everything that may influence the consumer’s impression of your business is part of your branding. It is important that your brand remain easily recognizable and consistent.

Giving consumers a dependable experience in all forms of your communication is as important as creating and putting out dependable products.

Consistently communicate your brand message.

Brand standards create a consistent identity.

“Brand standards” can be a manual, style guide, or a set of standards for the design of documents, signage, and any other form of other brand identifier.

Brand standards are used to establish and maintain total uniformity and seamless consistency in all applications. Treat the identity elements with the care and respect they deserve as an expression of the quality, pride, and excellence that the business strives for without diluting the brand.

Want to see a brand standards guide in action? Check out our style guide below:

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Want to learn more about creating a consistent brand?
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